The Sales Gap: Mastering B2B high-ticket conversion & modern outreach
Why do strong leads stall—and why do proven offers still miss the close?
The Sales Gap brings together experienced sales leaders to unpack the disconnect between interest and conversion in today’s high-ticket landscape. As buyer behavior evolves and traditional outbound tactics lose effectiveness, sales teams must rethink how they engage, qualify, and close premium deals.
In this candid panel discussion, experts will share real-world strategies for converting high-value prospects through modern outreach—blending personalization, trust-based selling, and data-driven follow-ups. From navigating longer deal cycles to handling sophisticated objections, the panel will explore what actually moves high-intent buyers to action.
What you’ll learn:
- Why high-ticket deals fail despite strong demand—and how to fix it
- Modern outreach tactics that cut through noise and win attention
- How top performers build trust and urgency without pressure
- Practical frameworks for improving close rates and deal quality
- Lessons from the front lines of enterprise and premium sales
Designed for founders, sales leaders, and revenue teams, The Sales Gap delivers actionable insights to help you close smarter, not harder—and turn high-value conversations into consistent wins.
Darius Chang – Moderator
Darius Chang is a certified business coach and adult education trainer with 20+ years of go-to-market leadership at top tech firms including Zebra, Vertiv, Dell, Thunes, and Hewlett-Packard. He helps startups accelerate product-market fit, craft high-impact launch strategies, and build scalable growth engines. With deep cross-industry insight and a knack for translating complexity into traction, Darius equips founders to move fast, communicate clearly, and win early adopters.
https://www.linkedin.com/in/darius-chang/
Christopher How is a seasoned regional Digital Marketer with close to 20 years of experience across a wide variety of industries such as telecommunications, consumer electronics, real estate consultancy, financial services, pharmaceutical, etc.,
Some of the companies Christopher has worked in includes Experian, JLL, Philips Lighting, BlackBerry, Circles Life and Income.
Christopher is currently the CEO of Orvanta Asia and the company helps both SMEs and startups expand into Singapore by providing outsourced marketing, sales and operations services to help clients grow and become profitable before making their first local hire.
https://www.linkedin.com/in/askchrishow/
Dario Bekhradi is a product and brand strategist with 20 years of experience shaping products across multiple industries. He has worked with SAMSUNG Electronics and later held senior leadership roles as Chief Product Officer at GP Industries and Head of Product Design at KEF. As Co-Founder and Managing Partner of Bridgely, he now advises SMEs and startups on their business health. Dario brings a practical, founder-focused perspective that helps teams turn insight into clear strategy and strong products.
https://www.linkedin.com/in/dario-bekradi/
