Every business tells a story through its branding, its messaging, its values. But when a customer actually walks through your door, opens your app, or calls your support line, does the experience match the narrative you’ve been crafting?

This is one of the most critical and most overlooked gaps in business today.

Get ready for an engaging exchange as Ms Betty Chen, Ms Nicole Effendy and Mr Nicholas Koh take the stage to share their experiences on how businesses can use storytelling in their brand and solutions to deliver great customer experiences. Guiding the conversation, Ms Ng Lee Lee brings a fresh perspective on this topic with thought-provoking questions to keep the discussion dynamic and impactful.